Italian Online marketing expert

Since 2008 I have helped over 400 managers and companies get success with digital marketing, improving their visibility in Google, Youtube, Twitter, Facebook and Linkedin. I supported the online growth of hundreds of companies, such as Booking.com, Rentalcars, Generali, Gazzetta, Bayer and many more.

In 2011 I founded AvantGrade.com, the first digital marketing and SEO agency that participated in the United Nations PRECOP26 (United Nations pre-conference on climate, Milan 2021) and partner of Connect4Climate, a brand of the World Bank Group. AvantGrade.com supported more than 400 customers over the years and it’s also the first digital marketing agency to integrate artificial intelligence into its services.

I care a lot about digital sustainability and I created Karma Metrix, the first algorithm that calculates the CO2 emissions produced by web pages.

I’m a marketing professor at RCS Academy, Booking Academy, Business international, Ninja Marketing. I have been a speaker at several international events, including TEDx Switzerland and the UN climate pre-conference26.

I am also the author of several publications on digital marketing with Hoepli.

Before my current activity, I founded Bruce Clay Europe (American SEO leader since 1996) and managed the international marketing of brands such as Ferrero, Campari (where I launched the Gorilla Crodino advertising) and Bolton Manitoba.